Artificial Intelligence In Digital Marketing 2019 By Srinidhi Ranganathan
Learn Highly Futuristic Digital Marketing Technologies with Artificial Intelligence
What you’ll learn
- Be able to create augmented reality experiences with app
Be able to create numerous content articles with artificial intelligence tech
Be able to curate numerous content articles with artificial intelligence tech
- Know about a lead-gen platform to extract leads on the go
- Know about a influencer marketing platform to use for great insights and content marketing
- A little knowledge in digital marketing is a plus.
- Having the passion to learn new game-changing technologies in this field will be an add-on for faster learning and retention.
This game-changing course in 2019 will cover artificial intelligence tools in content creation, curation, augmented reality and digital marketing and will take you on a glimpse into the future. We will also look at influencer marketing tools, content trends and a bit of competitor analysis through the use of BuzzSumo.
Why learn this amazing artificial intelligence course and how is this a differentiator for content creators?
This course can change your life if you are a content expert. Because, I will provide you with a hands-on experience on creating tons and tons of articles for your blog for inbound marketing using an Artificial Intelligence content tool and you don’t even have to write the content yourself – ever again. This will save you a lot of time and effort and you don’t have to employ a content team ever again. Artificial Intelligence is the key to unlock your success path. Also, we will look at content curation tools to help you create a mark in this competitive brandscape.
In augmented reality, we will show you how to use Zappar, the popular tool and create a great experience with zap codes and how they come to life while you scan them with your mobile phone.
What’s more? The ultimate secret of the course is that we will also tell you about a tool that you can use for unlimited lead-generation using another secretive artificial intelligence (AI) technology.
The question is “Are you ready to get into action and embrace the power to leverage artificial intelligence in digital marketing?”.
If yes, plunge into action right away by signing up NOW. Remember, using Artificial Intelligence is the only way you can growth hack your way to success ahead from the rest of the crowd who are currently into using only traditional digital marketing methodologies and tools. Your successful Artificial Intelligence career is waiting..
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- Newbies and Advanced Digital Marketers.
- Content Creators who would be leveraging AI technology for content creation and curation
- Lead-Generation newbies, experts or Email Marketers who have an interest to learn new tech.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Artificial Intelligence In Digital Marketing 2019 By Srinidhi Ranganathan
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