AWAI – Crash Course in B2B Content Writing

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If an industry expert with 30+ years of experience knocked on your door and offered to help you get paid to write the most popular B2B writing projects on the market today, would you say…

“Yes”?

Well, here’s your chance!

Yes! I can’t wait to say “Yes” to more clients, more often… and do such a great job, they come back for more.

I’m also excited to use Gordon’s “skill finder” to discover what writing family I’m in, so I know what kind of writing suits me best.

Please give me full online access to Crash Course in B2B Content today… complete with:

• A fully detailed module on each of these top 12 in-demand, popular content types…

• Gordon’s personal insights and expertise — from his 30+ years in the industry — plus dozens of real-life, industry-leading examples I can compare my work with. And I’ll get guidance on the scope of work as well as the fees I can expect to earn.
• Super practical tips on researching, writing, and delivering successful B2B content to clients. It will be like having Gordon in my office, looking over my shoulder, making sure I’m doing it the right way.

I’ll also get:

• Gordon’s Handy Desk Reference Guide — This one-sheet-wonder will be my quick reference for all the 12 types of B2B content. I’ll be able to quickly glance at all the key information I need to accept a project.
• The Deep Dive into Content Writing which is filled with Gordon’s handpicked links to over 50 articles. Each article will help me get a deeper understanding of the content I’m writing.
• The Content Marketing 101 Quick Start Webinar where Gordon will help me understand what drives B2B content and why clients need my help to write it.
• Gordon’s Repurposing B2B Content: The Easiest Money You’ll Ever Make — Gordon will show me how to get more out of each piece of content I write. I’ll be able to repurpose it into other pieces of key content and even get paid for it again.

And because I’m a Fast Action Taker, I’ll also get Gordon’s:

• Guide to Upselling/Repurposing so I can use the relationship I already have with my clients to do more work for them… without having to sell.

I know I am fully covered by AWAI’s “Rock Solid 100% Satisfaction Guarantee.” I can:

• Dive deep into the 12 modules, listen to Gordon’s step-by-step explanations… and explore the hundreds of resources and examples he’s included.
• Go out and win clients, use the pricing guide information I’ve been given to make sure I price the project right… and turn my clients into loyal, repeat clients using the Guide to Upselling/Repurposing.

Do all this for the next three months, knowing that if for any reason I feel Crash Course in B2B Content hasn’t lived up to my expectations or helped me say “Yes” to more projects… then I can simply call the friendly team at AWAI’s Member Services for a prompt and courteous full refund. No questions asked.

What is Internet Marketing?

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.

From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.

With content marketing, gone are the days of hopeful sales pitches and traditional marketing.

Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.

This is perfect because that’s exactly what today’s consumers want.

People don’t want to hear about products and services that don’t interest them.

From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.

Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.

Content Marketing vs. Traditional Advertising

Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?

Today, we don’t even like it much when our friends knock on our doors unannounced.

The fact is, traditional marketing (or selling) doesn’t work anymore.

Its approach is to essentially push products and information onto people to pressure them into buying.

And frankly, people are over it.

You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.

While traditional ads may still work in some situations, the internet has changed the way consumers shop.

Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.

They can search for the products that meet their needs — and avoid the ones that don’t.

We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.

Not only that, they’re no longer the way people want to learn about new products.

Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.

They should ask questions first and give answers second, rather than the other way around.

That’s where content marketing comes in.

Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.

Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.

If the content provides value, they’ll keep returning for more.

With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.

This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.

When they decide they’re ready, those loyal followers can convert to leads – on their own terms.

This is what happens when you put the consumer’s needs above your own.

When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.

Fundamentally, that is what internet marketing is all about.

But Why All the Hype Around Internet Marketing?

You understand what internet marketing is and how it’s beneficial for your brand.

But what’s with all the hype around it?

Internet marketing isn’t just a fad. It’s a proven winner.

Here are some reasons why brands and marketers are shouting it from the rooftops:

• By the end of 2021, the global content marketing industry is expected to reach $412 billion.
• Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
• Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.

If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.

I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.

AWAI – Crash Course in B2B Content Writing

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