Building a Business Around Storytelling

Building a Business Around Storytelling

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Everyone has a story to share. With that being said, your story must be known.

 

When you tell your story, you open up to a world of new clients who found you and connected with you based off of relatability and familiarity. After all, you, your personality, are your brand.

 

As an introvert, I get it, sometimes it is not easy to brag about yourself and toot your own horn. You will learn how to comfortably share your achievements while doing so in a way that will help and not hurt your brand in the long run. This course will show you how to see yourself through a different lens – the lens of your future customers.

 

In this one hour roadmap, your instructor will teach you how to create your story in a way that is attractive to prospective clients that you can use on social media, in person, on the phone, on the web, or even on your email list. Prepare to have your notepad, Microsoft Word or Google Docs handy as you will want to write down answers to questions that will help propel you forward and brainstorm your storytelling ideas as they come.

 

In this class, you will learn:

 

-About your photography instructor and her story

 

-How to narrow down your story and your accomplishments

 

– How to use your story to attract clients

 

– How to find your ideal clients based on your accomplished story

 

Course Curriculum

 

First Section

StartSlides

StartWebinar Replay (33:15)

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Building a Business Around Storytelling

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