Copywriting For a Cause By (Video course) Awai
Salepage : (Video course) Awai – Copywriting For a Cause
Why “Do Good to Do Well” is the Future for Any Business
There’s a major shift happening in the way companies, big and small, market themselves. Simply building the bottom line is no longer enough. Companies also need to build the communities that support them.
Enter cause marketing.
Cause marketing is a big deal right now for several reasons. For one, it’s becoming a mature marketing option. The
Return On Investment for well-executed cause campaigns consistently shows a positive payoff.
The more important question here though, is why cause campaigns are succeeding. Experts in the field say we’re transitioning to an age of higher consciousness. Consumers across the board are moving from “conspicuous” to “conscious” consumption. To put it simply: We expect the companies behind our favorite products to perform as good corporate citizens.
In turn, business leaders are being forced to make tough choices. Should they stand up for social issues? Partner with charities? Add a social message to their advertising?
Yes, yes, and yes.
It used to be the main goal of any business was to maximize profits. Philanthropy was done on the side.
But now, the two have merged. That is, doing well in business versus doing good with business are no longer separate things.
And that spells big opportunity for copywriters who are also interested in doing well ambi nc by doing good.
The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn …
How to write copy that “sells” a cause
How to use the “MORAL” approach to build credibility for a cause campaign
8 unique ways to “sell” your cause
The most essential element of any well-run cause campaign
The most powerful words to use in a cause campaign
Which key emotions are most effective in cause marketing
What psychological factors should be drawn out in the best cause campaigns
What is Internet Marketing ?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Copywriting For a Cause By (Video course) Awai