DNAcademy Domain Name Investing: Learn How to Buy and Sell Domain Names By Michael Cyger

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THE MOST COMPREHENSIVE DOMAIN NAME INVESTING COURSE EVER

INTRODUCTION TO DOMAIN NAMES

In this section you will meet your instructor and learn how best to use the domain name investing course. You will: learn what a domain name is; discover the history of domain names; understand the foundational “nuts and bolts” of the domain industry; and learn the value of a brand.

DOMAIN NAME KEYWORDS

The lessons in this section are all about understanding the basics of what goes to the left of the dot in a domain name. We will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to acronyms to alphanumeric keywords. After this lesson you will understand the foundational building blocks of what makes a domain name.

VALUATION METRICS

In this section you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, and much more.

VALUATION TOOLS

Which tools matter and which tools are a waste of your time? We’ve analyzed all of them and tell you what to focus your time on. We walk you through video tutorials of the most important aspects of each tool. In addition, we work to secure exclusive discounts to paid-software for DNAcademy students.

DOMAIN NAME VALUATION TUTORIALS

If you can’t value domain names, then you’ll never be an investor. Which is why we walk you through — step-by-step — how to do valuations. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.

BUYING DOMAIN NAMES

This section of the course is about the art of buying domain names. You will learn where, when and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics.

SELLING DOMAIN NAMES

Once you know what domains to buy, the next step is understanding how to sell them. This section focuses on both passive and active sales channels. We show you which are the right ways and which are the wrong ways to sell your domains, as well as which marketplaces will provide the highest return on your investment.

RUNNING YOUR BUSINESS

With the skills to start a domain name investment company now under your belt, you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a road map to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

DNAcademy Domain Name Investing: Learn How to Buy and Sell Domain Names By Michael Cyger

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