Dynamic Divas of Networking By Todd Falcone
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Eight incredibly powerful women share their experiences and philosophies that have led them to success.
Dynamic Divas of Networking features eight powerful women in the network marketing profession who share their personal experiences and philosophies that have led them to success. Through these candid interviews, you’ll discover exactly how these women rose to the top, and how you can too!
Artemis Limpert is an EAS Body for Life Grand Champion, spokesperson Anthony Robbins Get the Edge Infomercial, and brilliant networker who speaks from the heart. You’ll learn about creating a date with destiny, establishing core beliefs, and creating change in the face of adversity.
Karen Hill is a lifelong network marketer who shares a wealth of information to help lead you closer to success, including the Three C’s of Success, impactful tips on building and sponsoring, how stories impact your success, and how to track yourself to increase your production.
Sandra Maggio has been in network marketing for over 20 years and shows you how to overcome challenges, how and why you must execute a business plan, the importance of life partner support and how to get it, how to start a new rep to ensure their success, and the importance of personal branding.
Kathleen Deoul is a former Senior Executive with Exxon and successful business owner who teaches you how to get to the top of your company, the importance of truth, and how to get back and give back the gift of time.
Randi Shannon is a bundle of energy and shows how excitement and enthusiasm impacts your business, what separates leaders from followers, how to overcome daily challenges, what to do when and if you’re faced with rejection, and loads more!
Karen Johnson has spent over half of her career in network marketing and shows you about recruiting up, understanding keys to training new reps, how to lead by example, and how to continue forward in the face of life’s greatest challenges.
Carla Schroeder shares with you the importance of commitment and focus and how staying power leads you to success.
Pam Sowder is another lifelong network marketing expert who now runs her own network marketing business. In this candid interview, you’ll learn how she rose to the top of her company.
Over 70% of the people involved in the direct selling profession are women!
It makes sense then to understand exactly what drives them and to know exactly what they do to achieve success in network marketing. Dynamic Divas of Networking give you the inside scoop on eight incredible women who have achieved success in this profession.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Dynamic Divas of Networking By Todd Falcone
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