Getresponse – Content Marketing
Getresponse – Content Marketing
Salepage : Getresponse – Content Marketing
Arichive : Getresponse – Content Marketing
Description
Why join this course?
Is content marketing only about creating content? What makes a pro content marketer? And how do you build a campaign that’s enduring, engaging, and supports the consumer across their entire journey? In this dynamic course, you’ll learn how to:
- Create a content marketing program that keeps your audience happy.
- Use different marketing channels, like emails and webinars, to attract new prospects.
- Distribute content to boost your brand reputation and recognition.
- Tune in to become a better content marketer.
And much more!
8 Teachers
25 Lessons
6 Quizzes
176 Mins training
1 Industry-recognized certificate
Meet your teachers
Abby Hehemann
Product Marketing Manager, GetResponse
Andrew Davis
Founder, Monumental Shift
Jamie Turner
CEO, 60SecondMarketer.com
Karolina Kurcwald
Chief Wordsmith, GetResponse
Krista Liebmann
Head of Social Media, GetResponse
Marcin Struzik
Video Manager, GetResponse
Michael Brenner
CEO, Marketing Insider Group
Michael Leszczynski
Content Marketing Manager, GetResponse
What’s inside?
In this course, you’ll discover how to create an effective content marketing strategy – blogs, webinars, video marketing, and social media tools.
- What Is Content Marketing and Why Should I Engage in It?9:23
You will be able to define and articulate the business case for content marketing.
- How to Research and Engage Your Audience7:00
- Setting Up a Content Strategy6:46
- Finding the Resources, Budget, and Time12:10
- Revision
- How to Start a Blog for Your Business5:26
- How to Write the Perfect Blog Post8:08
- Essential Blogging Tools6:34
- How to Power Up Your Blog – RSS Emails6:19
- The Difference Between Content and Content Marketing5:19
You will learn to take a more strategic approach to content marketing and get your team on board.
- Editorial Strategy6:11
- Mapping Content To The Buyer Journey5:25
- Digital Platform Best Practices6:11
- Revision
- Why Should You Run Webiars?2:36
You will find out how brands use webinars and why you should use them in your marketing projects.
- Setting Up and Promoting Your Webinar11:27
- Hosting a Webinar: Presenter Tips6:11
- Hosting a Webinar: the Technicalities10:12
- Post-Webinar Communication5:04
- Revision
- Content Distribution for Social9:20
You will learn how to automate the sharing of your content for maximum impact.
- The Importance of Mid-stage Offers7:25
- Video Marketing and Podcasts6:59
- How to Measure Content Marketing Success7:33
- Revision
- Establishing Strategic Partnerships Through Content Marketing5:34
- Optimizing Promotion of Your Content5:42
- Advanced Tools for Content Marketers5:56
- Brandscaping: Creating Partnerships Using Your Content Marketing7:51
You will understand the power of your audience and the value of smart partnerships.
- Revision
- Final exam
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