GoodUI DATASTORIES Updated October 2017
Archive : GoodUI DATASTORIES Updated October 2017
Learn from our 26 A/B testing stories worth over two years of hard optimization work – minus the effort.
You’ll Receive All Of These Detailed PDF Stories:
#26 JUN 2016
Giving The Best Price
Learn how we optimized a shopping cart with 5 variations with the use of Fewer Form Fields and 3 extra ideas you could test on your own.
#25 MAY 2016
Gradual Reassurance
Learn how to use the ideas of Gradual Engagement and Reassurances to score a win. Use of video was challanged with 5 interesting variations.
#24 APR 2016
Under 5 Days Of Pressure
Learn from a test where sales for a deal site started off well, but then disappeared in a very narrow testing time frame (5 variations).
#23 MAR 2016
A Gradually Engaging Quiz
Learn how we became skeptical of a +25% rise to Signups only to see it disappear in a retest. The test explored the idea of gradual engagement.
#22 FEB 2016
Persistence & Iteration For More Signups
Learn how we increased Signups by +22% with 8 interesting variations, lots of insights and 4 test iterations.
#21 JAN 2016
Better Than A Modal Popup
Learn how we increased Signups by +191% with 4 interesting variations, while challenging the modal popup.
#20 DEC 2015
Six Reassurances For Higher Sales
Learn how we increased Paid Signups by +17% with 4 variations, and a really interesting reassurance based UI layout.
#19 NOV 2015
When Our First Best Wasn’t Enough
In this interesting test we had to try 3 times (and 4 variations) before finding a +15% increase to Signups. Sometimes it pays to try again.
#18 OCT 2015
Improve Now, Measure Later
Learn how we increased Account Signups by +33% with a full funnel redesign, while skipping A/B testing in favor of sequential analysis.
#17 SEP 2015
Best Shot For More Signups
Learn how we increased Account Signups by +15% with a single best shot variation which surfaced key benefits.
#16 AUG 2015
Customer Reviews In A Sea Of Noise
Four customer review variations were tested to increase purchases while dealing with a low effect. Tested ideas included: Social Proof & Authenticity.
#15 JUL 2015
Failures, Retesting And 1 Winning Checkout
We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).
#14 JUN 2015
Some Things Need No Testing
Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).
#13 MAY 2015
Lowest Effort First
Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes all it takes is a link change.
#12 APR 2015
Better Usability, Better Business
A follow up test to Issue #11, which applied Scarcity and multiple usability improvements to a filtering UI.
#11 MAR 2015
Skeumorphic Checkout
This test explored skeumorphism and applied some best practices such as Urgency and One Column Layouts.
#10 FEB 2015
Finding A Winner In Thin Traffic
A few weeks into the test it quickly became apparent that we underestimated the traffic. Here is how we dealt with the situation.
#9 JAN 2015
Covering The Basics
Some landing page basics were applied in this issue, along with gained success from Gradual Engagement.
#8 DEC 2014
May We Have Your Attention?
We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.
#7 NOV 2014
One Thing Leads To Another
Learn from this double page test which used Benefits, Curiosity and Smart Defaults to result in two winning ideas.
#6 OCT 2014
Closing The Checkout Gap
This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.
#5 SEP 2014
When Words & Forms Collide
Learn how you can apply the idea of Natural Language to help increase the effectiveness of your forms.
#4 AUG 2014
A Push Towards The Better Plan
We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.
#3 JUL 2014
Widening The Funnel
Learn how we used Urgency and Repeating Your Primary Action on a double page funnel test to attain a lift.
#2 JUN 2014
Third Time’s A Charm
Learn from how we applied three rounds of testing and various data to achieve trustworthy results. We also used Social Proof and Selling Benefits.
#1 MAY 2014
Our Very First Test
We show how you can apply basic form design best practices such as Fewer Form Fields, Bigger Click Areas, and Benefit Buttons.
GoodUI DATASTORIES Updated October 2017
Readmore About : GoodUI DATASTORIES Updated October 2017
