Group Coaching Goldmine By Christian Mickelsen

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I woke up this morning to an email from Christian Mickelsen, one of the growing number of people who offer to help coaches to improve their marketing.
The Group Coaching Goldmine Offer

The gist of the email was “I will give you my $397 Group Coaching Goldmine training course if you sign up to Jeff Walker’s email list for the product launch formula.”

I bought Product Launch Formula a few years ago and I’ve sold it as an affiliate although I haven’t done anything for this launch. The bonus giveaway has just got too big and I’m sure the “gurus” will be chucking the kitchen sink at it.

But I haven’t seen such big bribes to just get on the email list before so why is Christian doing it.

I can think of several reasons:

This is an affiliate promotion and if you watch the launch content you might buy. There is a general affiliate disclosure at the bottom of the email.
There are affiliate prizes to be won for the number of opt-ins.
He wants you to experience one of his premium priced products.
He wants to strengthen his relationship with Jeff Walker and “the Syndicate”

So what do you get for joining a list, which you can always unsubscribe from?

Group Coaching Goldmine is normally priced at $397 (ouch) and it’s about 2 hours of video with a downloadable mp3 version split into two sessions. Here’s the sales letter

When I visited, there was an exit pop-up which gave you the chance to try it for free for 30 days. I also noticed that the pdfs of the presentation weren’t protected from the Google index.

The first session is about structuring the group coaching whilst the second is about marketing the group coaching.

There’s some useful tips. Nothing earth-shattering but for free, Group Coaching Goldmine is worth getting if you’re thinking about starting a group coaching program.

I think many coaches are attracted to the group coaching idea as a way of leveraging our time. Before you offer a group coaching program, I recommend you enrol on one.

I learnt a lot about the process from the Guerrilla Marketing Coaching course which was one of the best programs I’ve ever done.
What Do You Think About Group Coaching Goldmine?

Have you take up this offer and if so, what do you think about Group Coaching Goldmine?

What is Internet Marketing?

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.

From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.

With content marketing, gone are the days of hopeful sales pitches and traditional marketing.

Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.

This is perfect because that’s exactly what today’s consumers want.

People don’t want to hear about products and services that don’t interest them.

From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.

Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.

Content Marketing vs. Traditional Advertising

Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?

Today, we don’t even like it much when our friends knock on our doors unannounced.

The fact is, traditional marketing (or selling) doesn’t work anymore.

Its approach is to essentially push products and information onto people to pressure them into buying.

And frankly, people are over it.

You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.

While traditional ads may still work in some situations, the internet has changed the way consumers shop.

Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.

They can search for the products that meet their needs — and avoid the ones that don’t.

We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.

Not only that, they’re no longer the way people want to learn about new products.

Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.

They should ask questions first and give answers second, rather than the other way around.

That’s where content marketing comes in.

Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.

Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.

If the content provides value, they’ll keep returning for more.

With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.

This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.

When they decide they’re ready, those loyal followers can convert to leads – on their own terms.

This is what happens when you put the consumer’s needs above your own.

When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.

Fundamentally, that is what internet marketing is all about.

But Why All the Hype Around Internet Marketing?

You understand what internet marketing is and how it’s beneficial for your brand.

But what’s with all the hype around it?

Internet marketing isn’t just a fad. It’s a proven winner.

Here are some reasons why brands and marketers are shouting it from the rooftops:

• By the end of 2021, the global content marketing industry is expected to reach $412 billion.
• Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
• Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.

If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.

I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.

Group Coaching Goldmine By Christian Mickelsen

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