Interviews Jay Abraham By Ramit Sethi
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Today, I want to introduce you to one of my most influential mentors: Jay Abraham. His insights have changed my life. If you’ve ever wondered who I study and learn from, here’s your answer:
*His book made me over $100,000 in one month
*He helped double my business in one year
*I applied his advice to my personal life and had amazing experiences in just a few months
Years ago, after I bought his book, Getting Everything You Can Out of All You’ve Got, I heard he was launching a program for small-business owners, so I applied to be in it. He checked my references, read my application, and eventually I got accepted. It was a ~$25,000 program – plus I had to fly from NYC to LA every month for 15 months just to get 45 minutes of his time.
And I would do it again for 10x the price.
Have you ever joined something (or even bought something) that was so good, price became a mere triviality? Maybe you joined a dodgeball club where you made 5 new friends…or moved to an apartment where you wake up every morning and love where you live…or even bought an amazing leather coat that fits you like a glove.
That’s when you realize that for the right experience, money doesn’t matter.
Think about our lives: It’s so rare that we get the chance to surround ourselves with someone who can make such a big impact. When was the last time someone gave you advice that actually changed your life (and will keep impacting you for the next 40 years?)
Now you see why I would have paid anything.
Along with 20 other small-business owners, we joined Jay once a month for 15 months. And I got the chance to learn why people flew from around the world to find a community of other people who want to improve themselves.
I think every one of us feels stagnant in a certain part of life. It could be your fitness, or your clothes, or your finances or job. Whatever it is, if we could find a group of people who have EXACTLY the same goals, can hold us accountable, and will challenge us to do more…we’d join it in a heartbeat.
And unlike a lot of people who patronize young people, I know that we’re WILLING to put in the time and work twice as hard as other people. We just want to know that it will pay off.
So what do you do when you have the ambition and the drive and you want MORE (not to listen to horrible advice about cutting back on every joy in life and waiting until you’re 65 to take a vacation)?
Answer: You find someone who’s done it and learn from them by scraping every piece of meat off the bone that they have to offer.
So how did I double my business? I learned many valuable strategies and tactics from Jay, but the most important things weren’t “secrets.” Instead, the real keys to growth that Jay opened up for me were:
> Having a friendly but firm leader who was there to support me – but call me out when I wasn’t living up to my own standards. (When was the last time you had someone like this for you?)
> A supportive community. (How many of us have friends who challenge us to be better?)
> Being held accountable. (Each month, I’d have to report what I committed to the previous month, what I accomplished, and sometimes explain why I DIDN’T do what I said I would do – in front of everyone.)
This experience was so transformative that I used these building blocks to create a similar opportunity for IWT students “Ramit’s BrainTrust.” This program brings together 2,000+ IWT’s top students to discuss self-development, hold each other accountable, and even organize dozens of in-person meetups around the world every single month.
Plus, I invite a special guest to the group each month to share their wisdom and experience.
So, I’m honored to welcome Jay Abraham as Brain Trust guest.
And I’ve put together a very special excerpt of my interview with Jay. In the full interview, you’ll learn:
*Powerful strategies to grow your business or get promoted faster than you thought possible (this is how I doubled my business in a year)
*Why people are begging to be led – and how you can be their leader
*The exact words to use so your coworkers, friends, and family stop taking you for granted – and deeply appreciate your special talents
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Interviews Jay Abraham By Ramit Sethi
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