Lead Agency Masterclass By Charles Kirkland

Lead Agency Masterclass By Charles Kirkland

Archive : Charles Kirkland – Lead Agency Masterclass

What’s Include?

+ Module 1: I’ll show you how to find a niche where you can be the big fish in a small pond. You will learn how to find profitable niches and how to identify one to stay away from. Picking the wrong niche is a fast way to go out of business.

+ Module 2: I’m going to show you how to setup your bank account payment processing and back office create branding, marketing materials, proposals and contracts, and find, hire and manage VAs.

+ Module 3: I will show you how to find your #1 client by using Facebook, LinkedIn and email. Your Client is out there and is going to hire someboby. It might was well be you. I’ll give you the templates, email follow ups, and sales scripts to use to close the deal

+ Module 4: Now that you have a client it’s time to impress them with your results. I’ll show you step-by-step how to get results and how to clearly communicate the results to the client with numbers they can understand.

+ Module 5: One you solve your client’s lead gểnation problems you can focus on offering other value-added services to grow your bottom line
I’ll teach you how to upsell client to web hosting, autoresponder, website design, email marketing, and webinars with the highest returns and least amount of work for you.

+ Module 6: Multiple Client can be alot to manage, but I’ll teach you simple strategies to managing your clients without dropping the ball. Keep your client happy without pulling your hair out.

+ Module 7: Reporting is a necessary evil, but it does not have to be burdensome or difficult. I’ll show you how to setup your reporting so it only take 7 minutes per week per client to send them reports that give them the high level numbers they need to see.

+ Module 8: VA’s and outsourcers are wonderful resources and can save you lots of time while adding so much money to your bottom line. I will show you how to use your VA’s and outsourcers to scale up your agency to handle more clients and offer more value-added services to get bigger and bigger clients.

 

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

Lead Agency Masterclass By Charles Kirkland

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