List Builders Society By Amy Porterfield

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My proven list building system that GUARANTEES you’ll grow your business’ most important asset every single day by leveraging simplified strategies that withstand the test of time.

After a decade of helping online business owners grow their email lists, I’ve developed a streamlined proven process that works for online entrepreneurs who are:

• Stuck in neutral with no idea of how or where to start
• Just getting started and don’t even have an offer, let alone an email marketing software
• Waiting for the elusive “perfect” moment when they finally have an offer and a stockpile of content ready to go
• Struggling to gain traction with their existing email lists
• In all different industries, from coaching to wellness, lifestyle, marketing, and so much more. This is for you whether you’re a course creator, coach, blogger, service provider, or eCommerce business owner
• Ready to create consistent income with impact to match!

Priority Access to the 3-Step List Builders Society®️ Framework and Tech Library

• Confidently Double Down on a Solution-Driven Content Strategy
  Imagine releasing super engaging content that doesn’t eat up all your time, is dead simple to produce, AND consistently attracts hordes of raving fans and “soon-to-be” customers onto your list? Let me personally walk you through the exact steps you need to produce top-in-class content even if you DON’T have a big team behind you.
• Get the Foundational Framework You Need to Grow Your Businesses #1 Asset (So You Can Weather ANY Storm)
  Take the guesswork, overwhelm, and frustration out of growing your email list once and for all. After implementing everything you learn in LBS, you’ll confidently be able to launch your own courses, sell out your workshops, and book your calendar with dream clients.
• Never Use “Tech Nightmares” as an Excuse Again
  There’s nothing more frustrating than getting derailed by unexpected tech hiccups. With the extensive tech library inside List Builders Society®️, you’ll smoothly work your way through all those little tech hangups that have caused things like “publish my opt-in page” and “set up my newsletter template” to occupy permanent space on your “Work in Progress” list.

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

List Builders Society By Amy Porterfield

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