Logo Design with Draplin: Secrets of Shape, Type and Color by Aaron Draplin
Salepage : Logo Design with Draplin: Secrets of Shape, Type and Color by Aaron Draplin
Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?
In this 70-minute class, you’ll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner.
Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It’s a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.
What is Business ?
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).[need quotation to verify] It is also “any activity or enterprise entered into for profit.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner’s personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
The term is also often used colloquially (but not by lawyers or by public officials) to refer to a corporation, such as a company or cooperative.
Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and expensive to set up, but offers more protection and benefits for the owners/members.
Logo Design with Draplin: Secrets of Shape, Type and Color by Aaron Draplin
