Marketing For Makers Academy 2.0 By Alisa Rose
Salepage : Alisa Rose – Marketing For Makers Academy 2.0
What You Get:
Module 1
BUSINESS CLARITY
Module Highlights:
Discover your PROFITABLE niche (financially and emotionally). We’re in this for the long-haul, so let’s get clear on what kind of business will support us monetarily and light us up passionately.
Discover what the market wants. We’re not playing guessing games here! You’re given a strategy to produce real and accurate data to uncover who you serve and what they want so purchasing your products become a no brainer.
Eliminate the competition! There is no such thing as market saturation if you correctly define and showcase how you stand out from the crowd. Let’s get to the bottom of how you can rise to the top!
Module 2
OPTIMIZE YOUR SHOP FOR CONVERSIONS
Learn how to read your stats section and set goals! We need to know where we are are before we know where we want to go.
Knowledge is power. Understand how the Etsy algorithm works and use it to your benefit to increase your listings ranking.
Knowing what shoppers subconsciously look for when shopping is a game changer for your conversion rate. Know the exact photos you need to include in your listings and what to say in your descriptions in order to convince shoppers to hit that buy button.
Module 3
INCREASE ETSY TRAFFIC + REVENUE
You’ll never have to wonder if it’s your SEO ever again with this fool proof Etsy SEO strategy. Get ready to see a massive increase in traffic and sales.
We’re not done optimizing… Learn how to increase your overall revenue with shop organization and by bundling/grouping offers strategically.
And if that’s not enough, learn how to find new product ideas based on data and market research so they’re bound to sell!
Module 4
DRIVE EXTERNAL TRAFFIC WITH PINTEREST
Optimize your Pinterest account and create a profile that will become a magnet for your target audience.
Learn best practices for VIRAL pins and craft a pinning strategy that works.
Steal my keyword research strategy to massively increase the reach of your already optimized pins.
[BONUS] GROW + AUTOMATE your Pinterest traffic to get the most out of the platform with Tailwind. Get ready for a traffic boom once you learn and implement the strategies in these 3 bonus lessons.
Module 5
BUILD YOUR LIST
Choose an email provider that works best for your business and learn how to grow your email list from SCRATCH.
Learn how to craft an irresistible opt-in offer that will attract the right people to join your list.
Know exactly what to say in the emails to your new subscribers to get them to KNOW, LIKE, and TRUST your brand.
Module 6
CREATE YOUR CONTENT PLAN
No more social media overwhelm – Pick just a couple of platforms you want to post on and craft a content marketing plan for success.
No more confusion about what to post to promote your business. Learn what TYPES of content to post, what to SAY in your copy, and WHEN to promote.
What is Internet Marketing ?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Marketing For Makers Academy 2.0 By Alisa Rose
