PPC Mastery Course By Jeff Sauer

PPC Mastery Course By Jeff Sauer

Salepage : Jeff Sauer – PPC Mastery Course

Archive : Jeff Sauer – PPC Mastery Course

FileSize : 3.4 GB

The 10+ bonus downloads worth over $500 are supposedly only being offered until Monday according to webinar…Someone has to grab this now!

From today’s e-mail:

“I don’t know how long I’m going to leave this up, so you better move fast or risk getting locked out.

Like I mentioned on the training, I’m limiting how many people get access to the bonuses offered during today’s webinar.”

Brand new Adwords course from an Adwords guru with 10+ years experience who left/sold his agency and now travels around the world while consulting and teaching.

Curt Maly of Social Media Ad Genius had a live webinar on Sept 10th promoting this course.

He said in the webinar that he talks about e-commerce sites too.

Bits from the Salespage:

“I have managed over $20 million in online ad spend and generated billions in revenue for clients.”

“10 years ago I had to learn AdWords on my own because there were no good teachers. Today, you don’t have to.”

Jeff Sauer has logged over 250 classroom teaching hours since 2010.

This course includes:

– 30+ HD Video Lessons

– Insider Tips for Finding PPC Jobs

– 10+ Spreadsheets and Reports

– AdWords Certification Exam Prep

– Private Forum

– 10+ bonus downloads worth over $500

Learn AdWords with over 11 hours of video lessons

Lesson 1: Understanding the Paid Search Game

Lesson 2: Creating an AdWords Account

Lesson 3: AdWords Account Structure

Lesson 4: Campaigns, Ad Groups and settings

Lesson 5: Keyword Selection

Lesson 6: Ad Copy Testing

Lesson 7: Quality Scores

Lesson 8: Bidding Strategies

Lesson 9: Tools of the Trade

Lesson 10: PPC Metrics

Lesson 11: Ad Extensions

Lesson 12: Conversions

Lesson 13: Geo & Language Targeting

Lesson 14: All About Billing

Lesson 15: Google representatives

Lesson 16: My Client Center

Lesson 17: Earning a Positive Return

Lesson 18: Seeing your ads in the wild

Lesson 19: Display Network

Lesson 20: Device Targeting

Lesson 21: Account Admin

Lesson 22: Bid Optimization

Lesson 23: Account Optimization

Lesson 24: PPC Compensation

Lesson 25: PPC Career Options

Lesson 26: PPC Agencies

Lesson 27: Google Shopping Campaigns

Lesson 28: Google Certification

What is Internet Marketing ?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

PPC Mastery Course By Jeff Sauer

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