The VSLs Course By Ian Stanley And Derek Johanson
Salepage : The VSLs Course By Ian Stanley And Derek Johanson
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About VSLs Course:
# Week 1: Deep Research. This is the most underrated part of writing sales letters. You need to do deep research so that when you actually sit down to write your VSL it’ll be simple.
– How to use forums, Facebook, google, youtube and more to learn everything about your ideal customer (nothing crazy here, just a smart way to use free research tools to get only what you need and nothing more).
– How to do competition research to guarantee your message is pinpoint accurate.
– Everything you need to do BEFORE you write the first word of your message.
# Week 2: Bullets and Creation Stories. You need killer bullets and a good “Adam and Eve” story for you product.
Here you’ll learn:
– Formulas to write bullets that keep your prospect up at night.
– The “Wedding Crashers” formula for writing teaser bullets.
– How to write a story that PROVES your product works.
– How to write compelling stories that open your prospect’s “monkey brain.”
# Week 3: USP, Unique Mechanism, Offer and Close.
– How to create a Unique Selling Proposition that makes your product stand out from all the white noise.
– The importance of a “Unique Mechanism” and how to write the perfect one for your product.
– The ultimate Price Reveal formula.
– The seven letter word you need to understand to write a killer close.
# Weeks 4 + 5: Options, Leads, and Interest Peaking Mechanisms.
– How to use “Options” at the end of your VSL to make people feel like buying your product is the only logical choice.
– The 8 different lead types to create a compelling hook at the start of your VSL.
– How to use “Interest Peaking Mechanisms” to make sure people keep watching your video till the end once they start it.
# Weeks 5 + 6: Headlines, Sales Arguments, and putting it all together (technical stuff).
We’ll give you headline formulas that you can use to grab your prospect by the throat and ensure they start your video. And this is where we’ll put the whole letter together and show you how to record and produce your VSL on the cheap. That’s the entire core package.
PNS VSLs will walk you through the ENTIRE process of creating a high-converting sales message and holds you by the hand at every step.
After you complete each group of assignments, we tell you exactly how to plug your copy into a logical sales structure. There will be no guessing on where to include the different elements of your message.
The only other course that does something similar is Jon Benson’s 3x Sellerator software. And that costs $3,000
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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Fiverr gives your team the flexibility to expand in-house capabilities and execute every project by connecting with freelancers for every skill set you need.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
The VSLs Course By Ian Stanley And Derek Johanson
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