Traffic Mentor Media Buying

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Ezra & Justin take you behind the scenes of their businesses and show me how to run media buy campaigns like an expert! he six week “over the shoulder” series covers actual campaigns being launched from scratch and isn’t your typically structured training course. * Where to buy media for your businesses. * Live Examples of Starting a New Campaigns From Scratch * Watch real world examples of running a $10,000 campaigns for a new client. * Creative, Targeting, Optimization Strategies * How you can keep your campaigns fresh by creating new ad creative and targeting. * Examples of Their Best Performing Ads Ever * Sources They Use to Generate Ad Images and Creative * How they save dozens of hours every month by outsourcing creative design. * Access to Other Less-Known Sources * Visually see how your campaigns are performing in Facebook. *

A breakdown of some of our most compelling ad campaigns * Learn why we think the campaign either worked or didn’t work

Week One – Goals, Mindset, Media Buying Intro

Week Two – Launch + 3 Step Process

Week Three – Campaigns + Funnels

Week Four – Ad Copy + Creative

Week Five – Optimization master class and pre-sell templates

Week Six – Additional Sources

What Is SEO traffic?

There are two types of website traffic:

• Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
• Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

Traffic Mentor Media Buying

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