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PPC Management Made Easy
You can’t make the most of your PPC ads and campaigns without effective PPC management. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. Fortunately, PPC management doesn’t need to be a time-consuming process, but it is important to know which areas of your account need work and which will yield the greatest returns.
Let’s discuss the tools and processes you can use to make PPC management easier and more effective for your business.
Improve Your Paid Search Workflow
While it is important to pay attention to the granular details of PPC management, paid search best practices can be broken down into four main categories:
In addition to ensuring that these four areas of your paid search campaigns align with PPC management best practices, you’ll find that creating systematic workflow priorities will help you identify which areas of your account to focus on and when.
For example, if you manage several PPC accounts, which one needs the most immediate attention? Which tasks are more important? How will you determine what your priorities are? The answers to these questions can help you prioritize your pay-per-click marketing efforts and identify areas in which your campaigns can improve.
How PPC Management Software Can Help
Google AdWords can be a profitable way to reach new customers, and Google offers a range of tools and functionality that can help you tailor your paid search campaigns to target specific markets and demographics.
However, navigating the constantly changing world of paid search can be a full-time job in itself, leaving many businesses struggling to keep up to date with new advances in paid search. This is where PPC management software such as WordStream Advisor comes in.
WordStream Advisor’s 20-Minute PPC Work Week solution offers AdWords advertisers a streamlined workflow that reduces the complexities of PPC management and makes taking necessary action easy. WordStream Advisor’s automated workflow system allows you to quickly and easily identify areas of your account that require your attention, and take the necessary steps to optimize and refine your account for maximum ROI.
WordStream Advisor offers a range of tools to help simplify PPC management, including:
- Savings Alerts – Weekly automated notifications alerting you to savings opportunities in your account
- Optimize Keywords Bids – Suggestions on when and how to adjust your bids to improve ROI
- Pause Keyword Alerts – Tips on which keywords are no longer delivering a return, and functionality enabling you to pause or remove these keywords from your account
- Optimize Ads – Avoid common mistakes when creating your ad copy. Follow these tips to write compelling, engaging ads that appeal to your prospects’ desire to solve their problems
- Keyword Tools – Discover potentially profitable keywords you may have overlooked, conduct thorough research into negative keywords, and identify areas of opportunity through competitive intelligence on which keywords are performing strongly for your competitors
- QueryStream – Gain actionable insights into your search query report
PPC Management Made Simple
We know you didn’t launch your business to spend countless hours managing your paid search campaigns. We understand PPC, and want to help you focus on what really matters – growing your business and taking care of your customers.
In addition to our WordStream Advisor PPC management platform, we offer a range of tools to help you identify areas of improvement in your campaigns and begin optimizing for greater returns:
- AdWords Performance Grader Plus – WordStream’s award-winning free tool that provides actionable insights into the performance of your AdWords account in 60 seconds or less.
- Free keyword tools – Our suite of free keyword tools can help you identify new keywords, reorganize existing ad groups, discover new negative keywords, and find new keyword niches.
- AdWords Management Services – If you’ve ever found yourself wishing you could have a professional manage your AdWords account for you, let WordStream’s Managed Services team take the reins. Our AdWords-certified professionals can take the headache out of AdWords, allowing you to focus on growing your business while delivering quantifiable results every step of the way.
Whether you’re just starting out in paid search or have been managing a PPC account for several years, WordStream is here to help you grow. Contact us today to learn how we can help.
Try WordStream’s PPC Management Software FREE
Let us show you why WordStream is the best PPC management company for you! Try WordStream’s PPC management tool for free.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Your PPC Coach – PPC Made Easy
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